Your current location:HOME >style >Basketball games boost rural development, foster sports culture 正文
TIME:2024-05-21 20:32:54 Source: Internet compilationEdit:style
(People's Daily Online) 09:40, January 04, 2024Since 2023, mass sports events like the "Cun Chao" (V
Since 2023, mass sports events like the "Cun Chao" (Village Super League) and "Village BA" (rural basketball games) have significantly increased in popularity, making sports a central part of life for many people.
Every rural basketball game in 2023 drew a packed crowd of enthusiastic spectators.
In southwest China's Guizhou Province, local art groups and women transformed into cheerleaders, adding to the lively atmosphere of sporting events. In northwest China's Ningxia Hui Autonomous Region, the aroma of roasted lamb filled the air, offering spectators a unique culinary experience while enjoying the games.
A rural basketball game attracts a large number of spectators. (Photo courtesy of the interviewee)
The games were livestreamed on popular online platforms such as Kuaishou.
A basketball game in Xiaozhai village, Anshun city, Guizhou, in June 2023 became an internet sensation, attracting over 300 million views on Kuaishou. Videos related to the game were watched 450 million times.
A village basketball game in Ningxia in September 2023 garnered over 320 million views, with related videos watched 470 million times. A recent event in south China’s Guangdong Province had over 300 million views, and videos related to the game were watched 720 million times.
Rural basketball games have injected new energy into grassroots sports and ignited a passion for physical fitness. Held in local communities, they also provide a platform for showcasing local agricultural products, contributing to rural revitalization.
Village BA events now connect local businesses with short video platforms, using the competition to stimulate economic development and better serve local communities.
During the Guangdong event, a livestreaming session was launched to sell New Year's goods. The sales revenue generated during the livestreaming session will be donated to support earthquake relief and post-disaster reconstruction in northwest China's Gansu and Qinghai provinces.
A rural basketball game is held in a village. (Photo courtesy of the interviewee)
To enhance the games' impact and improve the participants' experience, host regions have upgraded basketball courts and their surroundings, including reception areas, athlete facilities, parking lots, and snack booths. This has spurred growth in local industries such as agriculture, tourism, catering, accommodation, and cultural creativity, leading to increased employment opportunities.
According to data from the investment promotion bureau of Taijiang county, Guizhou, since 2023, a large number of out-of-province entrepreneurs have visited and conducted research in the county. These visits have led to the signing of 16 investment contracts, with a combined investment value of 2.16 billion yuan ($302 million).
Rural basketball games not only raise awareness of sports among the public but also promote the widespread use of standardized sports facilities, infrastructure improvements, and the establishment of regional sports organizations.
Nina Dobrev hospitalized with a neck brace due to serious e2024-05-21 20:15
Windows 11 users Start Menu will soon have ADVERTS2024-05-21 19:53
Army veteran, 60, tucks into tinned Tesco meatballs 11 years past their use2024-05-21 19:30
Myth of 'superhuman strength' in Black people persists in deadly encounters with police2024-05-21 19:29
Jerry Seinfeld's stand2024-05-21 19:29
Salernitana relegated from Serie A after blanking from Frosinone2024-05-21 19:27
Baby Reindeer actress Nava Mau, who plays Richard Gadd's transgender ex2024-05-21 18:50
Florida's Bob Graham remembered as a governor, senator of the people2024-05-21 18:33
These hilarious notices will make you do a double take2024-05-21 18:08
Owner of exploding Michigan building arrested at airport while trying to leave US, authorities say2024-05-21 17:51
Six killed in a 'foiled coup' in Congo, the army says2024-05-21 20:16
Slavia Prague fined $93,000 for crowd violence at Europa League game2024-05-21 20:07
Baby Reindeer actress Nava Mau, who plays Richard Gadd's transgender ex2024-05-21 20:03
USC gives Lindsay Gottlieb a contract extension following deepest NCAA Tournament run in 30 years2024-05-21 20:01
What a blast to work at NASA. Space agency is sky2024-05-21 19:36
Private security firm says missile fire seen off the Yemen coast in the Red Sea near crucial strait2024-05-21 19:05
A ban in Kansas on gender2024-05-21 19:01
Jayhawks sign Alabama's Rylan Griffen out of portal to address their 32024-05-21 18:32
Xander Schauffele gets validation and records with one memorable putt at PGA Championship2024-05-21 18:28
Nutritionists reveal the best FOODS to eat if you want to eradicate acne and get glowing skin2024-05-21 17:56